EOFY Fundraising in Australia: What We Learned from $38.3M in Donations on Raisely
The end of financial year (EOFY) in Australia isn’t just tax time—it’s prime time for charitable giving. For charities and nonprofits, it’s a period when campaigns peak, donor generosity spikes, and the right strategies can lead to transformational results.
And in 2024, we saw just how impactful EOFY can be.
🎉 Last June, over $38.3 million was raised through Raisely—setting a new EOFY fundraising record on our platform.
With EOFY 2025 fast approaching, now’s the moment to plan smart, launch strong, and make the most of this high-conversion period. In this blog, we unpack what worked last year, share performance trends, and give you access to proven templates, inspiring campaigns, and a free webinar to sharpen your appeal strategy.
Why EOFY Appeals Are So Effective for Australian Charities
EOFY fundraising campaigns consistently deliver exceptional results because they:
- Create built-in urgency with a clear deadline
- Appeal to donors’ desire for tax-deductible giving
- Offer a moment to reflect and give back
EOFY campaigns aren’t just another appeal—they’re your opportunity to finish the financial year with a fundraising peak.
📈 EOFY 2024 Insight: Earlier Campaigns Raised More
Timing was everything last year. According to Raisely’s latest Fundraising Benchmarks, EOFY campaigns raised 75% of their revenue by Week 4—two weeks earlier than the previous year.
Action tip: Don’t wait. Launch early, build momentum fast, segment your outreach and reinforce your messaging across every channel.
📊 Explore the full trends in our 2025 Fundraising Benchmarks
Quick EOFY Donation Tips for 2025
EOFY campaigns that hit their targets—and then some—tended to follow three key tactics:
🎯 Matched Giving & Giving Days
Short bursts of matched donations or one-day giving events created urgency and sparked action, particularly in late June.
📬 Multi-Channel Journeys
Email drove conversions. Social media drove awareness. The best campaigns brought these together in an intentional, connected journey.
✉️ Smart Segmentation
Personalised messages based on past giving behaviour saw stronger open and click-through rates—and more donations.
$38.3M in Action: EOFY Wins from the Raisely Community
Looking for EOFY appeal ideas? These Raisely campaigns show what’s possible with the powerful impact they had on Raisely last June. Here are some standout examples:
MSF (Doctors Without Borders) raised $3.6 million across two EOFY appeals—just 90 days after joining Raisely.
👉 See their matched giving campaign
Destiny Rescue increased EOFY donations to nearly $1 million, up from $770k in 2023.
BirdLife Australia raised $770k in their first-ever EOFY appeal on Raisely.
Rural Aid grew from $439k to $512k, delivering essential aid to Aussie farmers.
These campaigns show how flexible, fast-moving strategies can drive EOFY success—especially when paired with the right platform.
🧰 Free Resource: EOFY Appeal Templates That Work
Need to move quickly? Our free EOFY appeal templates are built by fundraising experts, helping you build a strong appeal in hours, not weeks.
With expert-built design and storytelling prompts, you’ll be ready to:
- Launch your campaign faster
- Inspire donors with strong storytelling
- Optimise for conversion on every device
🎥 On-Demand: EOFY 2025 Webinar for Australian Nonprofits
Get insider insights from the team behind some of Australia’s highest-performing EOFY campaigns.
Here’s what you’ll learn:
✅ Benchmarks and insights from EOFY 2024
✅ How to use data to pivot mid-campaign
✅ Quick wins to optimise donation forms and drive conversions
Don’t Miss Your EOFY Moment
EOFY isn’t just another campaign—it’s a unique chance to rally your community and raise critical funds. With the right tools, insights, and support, you can maximise your impact in June.
🧩 Start strong with Raisely’s customisable platform and expert-backed resources:
👉 Download your free appeal template
👉 Review the 2025 Fundraising Benchmarks
With Raisely’s proven tools and templates, you can run a high-impact end of financial year charity campaign in 2025—and raise more with less stress.