Fundraising insights

We're big believers in being data-informed. It's a good buzzword, and it's a little different to data-driven. We think the best decisions come from a mix of data insights, creativity and intuition.

For a long time, we've wanted to dive into data on fundraising across Raisely and draw out some key lessons. Things which will help fundraisers make more data-informed choices when running fundraising campaigns.

At the end of 2019, we did that. We ran models over peer-to-peer fundraising profiles, looked into donation amounts and frequencies, and put together some benchmarks from the data we had across all the campaigns on Raisely.

You'll learn:

• How much do people give, and when?
• How much do people raise, and how many people donate to them?
• What are the factors that make a fundraiser successful?
• How do things like teams, blog posts and self donations impact a campaign?
• What do we know so far from A/B testing, and how should you run testing on your campaigns?

Fundraising Insights

Join Raisely CEO, Tom, as he shares key insights from our fundraising data to help inform your fundraising in 2020.

Watch recording