The Bike Project, a visionary charity dedicated to donating bicycles to refugees, faced a significant challenge in expanding their fundraising efforts. Traditional platforms could not offer the flexibility and engagement required to reach a wider audience and foster a sense of community involvement. The solution came through the adoption of Raisely, a fundraising platform specifically designed to enhance peer-to-peer fundraising efforts.
Transitioning to Raisely revolutionised how The Bike Project approached fundraising. By leveraging Raisely's highly adaptable templates and integrations, such as with Salesforce and Zapier, the charity could easily customise campaigns to reflect its brand and mission. This ease of customisation, coupled with comprehensive supporter engagement tools, allowed The Bike Project to create compelling, story-driven campaigns that resonated with both existing and potential supporters.
Overall, Raisely is really versatile. We also use Raisely for our regular givers, one off donations, and Christmas appeal. Over the last two years, we've moved almost all of our fundraising onto Raisely.
The shift to Raisely's P2P fundraising platform also opened new avenues for supporter involvement. It made it easier for individuals to become active participants in the fundraising process, either by donating directly or by initiating their own fundraisers to support the charity. This peer-to-peer approach significantly broadened the charity's reach, tapping into networks of individuals united by a common cause, and drastically increasing the impact of each campaign.
The results of adopting Raisely's fundraising platform were clear and impactful. The Bike Project not only saw a substantial increase in donations but also experienced deeper engagement with their supporters. This enhanced relationship with donors, coupled with the effective use of data tracking tools such as Google Analytics, provided valuable insights that helped refine and improve future campaigns.
The Bike Project needed a flexible and efficient way to increase their fundraising capabilities to support refugees with bicycles, but their existing platform limited their engagement and growth potential.
Raisely provided a versatile fundraising platform that enabled The Bike Project to launch engaging P2P fundraising campaigns tailored to their unique mission and goals.
