Charity Right faced a common challenge among non-profits: keeping donors engaged year after year in a meaningful way. The organisation sought to not only maintain its donor retention rate but increase it by making fundraising more engaging and less of a repetitive task. They turned to Raisely, a platform known for its robust peer-to-peer features, to help transform their fundraising efforts.
By implementing progress bars with custom metrics, Charity Right was able to visualize the impact of each donation. For instance, if a fundraiser raised $1, it meant a child was fed for a day; $365 meant a child was fed for an entire year. This direct correlation between fundraising efforts and feeding children helped fundraisers see their tangible impact, sparking a competitive yet communal spirit among them.
Your fundraisers aren't there purely to raise funds. They're there as community members that need to remain engaged, and need to be updated on their impact. It's not transactional, it's very deeply relationship oriented.
Leaderboards and team profiles further encouraged this by fostering a global community of fundraisers competing and collaborating to feed more children. The change in approach resulted in significantly increased engagement from fundraisers, who were motivated by the visually quantifiable impact of their efforts.
As a result, Charity Right not only maintained its donor retention rate but also saw a significant increase in the overall engagement and contributions from both new and returning donors, culminating in the organisation feeding significantly more children than in previous years.
Charity Right needed to foster engagement and donor retention to reach their goal of supporting children with a daily meal and access to schooling for an entire year.
Raisely's gamification tools, including progress bars, leaderboards, and custom metrics, were implemented to increase fundraiser engagement and donor retention.
