Case Studies

The Downie Wenjack Fund moved their P2P campaign over to Raisely - and raised 21% more

$142,000+
raised with the Walk for Wenjack campaign
21%
increase in fundraising after migrating to Raisely
Seamless integration with Strava for activity tracking

Enhancing Community Engagement through Streamlined Fundraising

The Downie Wenjack Fund's decision to switch to Raisely for their peer-to-peer fundraising efforts marked a pivotal moment in their campaign's performance, notably with the Walk for Wenjack initiative. This transition completed the organisation's quest for a fundraising platform that was not only intuitive for users but also featured comprehensive features tailored to the nonprofit sector.

Leveraging Raisely's easily customisable fundraising templates, DWF managed to create an engaging, professional-looking campaign site without needing in-depth technical skills. This ease of use extended to the campaign participants and donors, enhancing the user experience and facilitating engagement.

I was shocked at how easy it was to build a whole website. I’m not a designer or a coder, but I’m really proud of the Walk for Wenjack site, it feels so good to say I built that! Raisely is accessible tech for people like me.

Jenna Courage Baz, Development Associate, Individual Giving

The integration with Strava for activity tracking allowed participants to seamlessly connect their physical activities to their fundraising efforts, fostering a sense of accomplishment and motivation.

Additionally, Raisely's commitment to offering a cost-effective solution — free of usage charges thanks to an optional donor tip — enabled DWF to allocate more funds directly to their cause.

A notable achievement post-switch was the over $142,000 raised, marking a 21% increase in revenue.

The Problem

The Gord Downie & Chanie Wenjack Fund (DWF) needed a versatile and cost-effective fundraising platform to enhance their peer-to-peer fundraising campaigns and improve participant engagement.

The Solution

Raisely provided a user-friendly, customisable platform that supported DWF's fundraising goals, offering activity tracking, automatic tax receipts, and continuous support.

Project Summary
The DWF team selected Raisely based on its cost-effectiveness, customisation options, and user-friendly interface.
Custom sign-up flows and templates were then tailored to the unique needs of different community groups—individuals, schools, and businesses.
Integration with Strava and provision of automatic, CRA-compliant tax receipts streamlined the user experience for both participants and administrators.
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