These quotes are worth sharing in your GivingTuesday emails and social media posts to engage your supporters and encourage donations.
Coming just after Black Friday and Cyber Monday, GivingTuesday is a reminder to make sure your heart’s in the right place for the holiday season. People all over the world look forward to participating in this global campaign for generosity.
If you’re a nonprofit, don’t pass up this critical opportunity to launch a campaign, pick up some new donors, and make more people aware of your mission.
To participate in the biggest giving day of the year, one of your most important tools will be a strong social media presence and email strategy with plenty of content to share during the 24-hour giving frenzy and in the days leading up to it.
But before we get to our top GivingTuesday quotes, let’s talk about what makes them so inspiring.
Why people give
In any fundraising campaign, it’s important to connect with your community’s reasons for giving. A 2019 study narrowed down the top five reasons people give out of a long list of 54 potential reasons.
To make it super easy to remember, the first letters happen to spell out TASTE:
- Trust (knowing charities will use donations as promised, for the public good)
- Altruism (compassion or desire to help others)
- Social benefits (non-monetary benefit, being part of a community)
- Tax benefits (private monetary benefit)
- Egoism (enhance one’s reputation, feel a sense of pride in making a difference)
We used these values (with the exception of tax benefits) to curate and organise our list of GivingTuesday quotes as you’ll see below.
If you already know what gets your community motivated to give, you can skip ahead to those sections. But if you don’t, it’s okay to make an educated guess. In fact, GivingTuesday is a great opportunity to test your theories by seeing which quotes get the most responses on social media.
Set up your GivingTuesday home base
Connecting with your audience on GivingTuesday is only half the battle. To get the full financial benefit, you’ll need to make it super easy for them to donate. Aim to streamline the donation process into just a few clicks with a user-friendly donation page.
It’s also a good idea to provide multiple payment processing options. With Raisely you can accept over 130 currencies using any major credit card or Google Pay, Apple Pay, Stripe, or PayPal.
We’ve created three new Giving Days templates to convert your GivingTuesday traffic into loyal new donors. Watch the full webinar unveiling the new designs and how to set them up in a snap.
Our favourite GivingTuesday quotes
Developing a central campaign message will give you some parameters for your brainstorming and help you tie your ideas together across your website and fundraising page, email messages, and especially social media.
It’ll take a lot of content to keep your social media posts flowing on GivingTuesday 2022 — but that’s what good preparation is for! Aim to post at least once every two hours and turn up the frequency during peak hours when your audience is awake.
Optimise your content for specific platforms, paying special attention to image sizing, character counts, and popular hashtags, and try to vary it for the most authentic effect. For instance, you might share a lot of GivingTuesday quotes with short captions on Twitter and use them in Stories on Instagram. If you follow all of these best practices, you could be looking at over 100 social media posts!
Schedule your posts ahead of time so you’ll have more flexibility to be responsive throughout the day. Use social media templates in your favourite graphic design software to create eye-catching images or create your own original designs to make these GivingTuesday quotes really stand out.
And now, on to the quotes!
Trust-building quotes
People give to charitable organisations when they know exactly how their donations will be used and they trust leaders to follow through with their promises.
These GivingTuesday quotes focus on responsibility and ethics; use them to start a conversation about integrity and show your followers they can trust you to do what you say you’ll do.
“Happiness is when what you think, what you say, and what you do are in harmony.”
“Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.”
“I have long since come to believe that people never mean half of what they say, and that it is best to disregard their talk and judge only their actions.”
“A worthy relationship is an agreement that challenges and supports both participants.”
“The hope of a secure and livable world lies with disciplined nonconformists who are dedicated to justice, peace and brotherhood.”
Quotes on doing the right thing
Altruism and helping others are always great reasons to give. Remind your community and supporters that their financial gifts go a long way to make life better for someone else with these GivingTuesday quotes about doing what’s right.
“You have not lived today until you have done something for someone who can never repay you.”
"Do all the good you can,
By all the means you can,
In all the ways you can,
In all the places you can,
At all the times you can,
To all the people you can,
As long as ever you can."
“We make a living by what we get. We make a life by what we give.”
“Heroes didn't leap tall buildings or stop bullets with an outstretched hand; they didn't wear boots and capes. They bled, and they bruised, and their superpowers were as simple as listening, or loving. Heroes were ordinary people who knew that even if their own lives were impossibly knotted, they could untangle someone else's. And maybe that one act could lead someone to rescue you right back.”
“Start by doing what is necessary, then what is possible, and suddenly you are doing the impossible.”
“There comes a time in your life when you can no longer put off choosing. You have to choose one path or the other. You can live safe and be protected by people just like you, or you can stand up and be a leader for what is right. Always, remember this: People never remember the crowd; they remember the one person that had the courage to say and do what no one would do.”
Mission-focused quotes
Your supporters ultimately choose to give because they believe in the work you’re doing. From health and hunger to education, employment, and more, use these GivingTuesday quotes to connect with the folks who are really passionate about your cause.
“The greatness of a nation and its moral progress can be judged by the way its animals are treated.”
“Music was my refuge. I could crawl into the space between the notes and curl my back to loneliness.”
“There is no greater insight into the future than recognising … when we save our children, we save ourselves”
“The single greatest lesson the garden teaches is that our relationship to the planet need not be zero-sum, and that as long as the sun still shines and people still can plan and plant, think and do, we can, if we bother to try, find ways to provide for ourselves without diminishing the world. ”
“Education is the most powerful weapon which you can use to change the world.”
"It isn’t enough to talk about peace. One must believe in it. And it isn’t enough to believe in it. One must work at it."
“He who has health has hope; and he who has hope, has everything.”
Quotes on bringing people together
Giving to your organisation makes each supporter a part of something bigger than themselves. Use these GivingTuesday quotes to remind them of how much you all can accomplish when you work together.
“We have all known the long loneliness and we have learned that the only solution is love and that love comes with community.”
“There is immense power when a group of people with similar interests gets together to work toward the same goals.”
“Alone we can do so little; together we can do so much”
"Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organisational objectives. It is the fuel that allows common people to attain uncommon results."
"Individually, we are one drop. Together, we are an ocean."
Feel-good quotes
Giving is always about helping others in need, but there’s no denying that it makes the giver feel pretty great too! Use these GivingTuesday quotes to give your followers an extra dose of the warm fuzzies.
“Remember that when you leave this earth, you can take with you nothing that have received — only what you have given.”
“Always give without remembering and always receive without forgetting.”
"Since you get more joy out of giving joy to others, you should put a good deal of thought into the happiness you are able to give."
“If you want to lift yourself up, lift up someone else.”
“I have found that among its other benefits, giving liberates the soul of the giver.”
“I firmly believe that any man's finest hour, the greatest fulfilment of all that he holds dear, is that moment when he has worked his heart out in a good cause and lies exhausted on the field of battle — victorious.”
“There is no exercise better for the heart than reaching down and lifting people up.”
Change-making quotes
Some people give to nonprofits because they believe in their ability to literally make a difference. Use these GivingTuesday quotes to reach those who want to leave a lasting impact.
“The measure of intelligence is the ability to change.”
“Everyone thinks of changing the world, but no one thinks of changing himself.”
“Change will not come if we wait for some other person, or if we wait for some other time. We are the ones we've been waiting for. We are the change that we seek.”
“How wonderful it is that nobody need wait a single moment before starting to improve the world.”
“They always say time changes things, but you actually have to change them yourself.”
“Yesterday I was clever, so I wanted to change the world. Today I am wise, so I am changing myself.”
― Rumi
“The philosophers have only interpreted the world, in various ways. The point, however, is to change it.”
Quotes about giving
Giving can be its own reward! There’s so much more to be said about the power of giving, so we’ve got a few more GivingTuesday quotes for you.
“That's what I consider true generosity: You give your all, and yet you always feel as if it costs you nothing.”
“Give what you have. To someone, it may be better than you dare to think.”
“The wise man does not lay up his own treasures. The more he gives to others, the more he has for his own.”
― Lao Tzu
“But I give best when I give from that deeper place; when I give simply, freely and generously, and sometimes for no particular reason. I give best when I give from my heart.”
"Generosity could be as contagious as the zombie plague as long as enough people were willing to be carriers."
“It's not how much we give but how much love we put into giving.”
“You often say, ‘I would give, but only to the deserving.’ The trees in your orchard say not so, nor the flocks in your pasture. They give that they may live, for to withhold is to perish.”
Plan your GivingTuesday campaign
Feeling inspired yet? That’s the spirit!
While you’re planning social media and email content for GivingTuesday, consider what tools you’ll need to pull off your campaign.
Raisely is a mobile-first fundraising platform that integrates with Facebook Fundraising and other tech tools to help you track traffic from ads on social media. We’ve equipped Raisely with all the bells and whistles you need to get the word out about your GivingTuesday campaign, accept donations, and stay connected with new donors.
Create your free Raisely account to build your GivingTuesday campaign page and start exploring today.
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Kelsey Hoff is a content marketing specialist, freelance writer, blogger, and poet. She creates emotionally intelligent content that “listens first” for effective, ethical thought leadership.
